E-commerce as the name indicates is a way of conducting business and transactions electronically on the Internet. Ecommerce has experienced a boom in the last few years. Ecommerce has become one of the safest ways to shop with an exhaustive catalogue of goods and services. All businesses have begun an effort to go digital in order to stay relevant and this effort has contributed to an astronomical increase in Ecommerce platforms.
While many enterprises have opted for a full scale Ecommerce website, smaller businesses have also adopted the Facebook Shop for quicker and easier migration to online shopping. Trying to choose an Ecommerce platform is like choosing what to eat at a restaurant with the largest menu. People can go for all kinds of cuisine and are therefore spoilt for choice.
Knowing the types of Ecommerce platforms
If you are planning to set-up an Ecommerce business, it may not be a simple decision to choose from the huge list of Ecommerce platforms to start your business. We have put together a list of factors that you should consider to choose the right E-commerce platform.
There are majorly 5 types of Ecommerce platforms that you can choose from:
- Build your website generally by hiring an expert on contract basis
- Traditional ecommerce platforms with annual fees that provide you the basic platform that can then be improved by your internal teams. E.g.- Oracle Commerce
- Open-source platforms are openly available and free of cost. But you would still require to hire a team to refine the platform as per your requirement. E.g.-Magento
- Cloud based ecommerce platforms that are pre-made websites like Tradition and Open source platforms that also provide an option of hosting. E.g.- Magento Enterprise Cloud
- Platforms relying on SaaS that require a monthly fee for a set of services such as servers, upgrades, maintenance, etc.
Vetting the Vendor
Besides knowing the kind of Ecommerce platform, you want to go for, you should also consider some other factors before finalizing a final vendor.
- Experience and Expertise of the Vendor
- Maintenance and support from the Vendor
- Ability of the vendor to support further scaling of the Ecommerce business
- SEO capabilities of the vendor in order to rank higher on search engines
- Vendor’s capability of providing a reactive website fit for use on desktops as well as mobile devices
- IT security for customer data and financial information exchanged on the platform
- Costs associated with development, deployment and maintenance of the website
- Vendor capability of providing analytics solutions for personalized user shopping experience
- Additional services such as hosting and the availability of a payment gateway as well as a storage platform to store and analyse user data
Everyone wants his or her business to excel! Having an efficient and user-friendly Ecommerce website can increase the chances of repeat users and can hence boost sales. Moving into an era of IoT, it is also necessary to establish a robust data storage and analysis infrastructure to leverage the benefits of personalization and keep up with the times.