Scott Cook says, “A brand is no longer what we tell the consumer it is—it’s what consumers tell each other it is.” Did you know that your strong online presence is the best possible way to do this in today’s technology era?
Whichever business you are doing, a great website is a crucial factor for your business’s success. But with the increasing number of websites, the competition is also growing; hence following key steps will help in building google and user-friendly websites.
You don’t need to confuse yourself with many complex steps. Follow these 11 essential steps to build a great small business website that we will share in this article.
Whether you make a new website for the first time or want to renew your existing one, these steps will surely boost your business.
- Choose An Accurate Domain Name:
The domain name also referred to as the website address, is regarded as the entry point of the website. Choosing the right domain name for a small business website is the foremost step.
It makes it super easy for everyone to find your website, and thus you get regular visitors. To make the domain name easily accessible, follow these tips.
- Choose a name that directly shows what your business is
- Keep it to the point
- Don’t add hyphens or numerals
- Make domain name SEO friendly and memorable
- Don’t forget to use the legal extensions only, e.g., .com
- Don’t make it complex
- Don’t focus totally on the niche
- Research the domain name thoroughly
A valid domain name helps your business grow and enhances your website’s search engine optimization.
- Use Powerful Planning Tools For Creating Great Business Website
Creating a compelling website requires accurate decisions and innovative work that you can achieve by doing proper planning. Planning how your website will work and how it will appear is as crucial as building it.
Therefore saying that an essential factor in any business is planning, which you can’t ignore, is undoubtedly accurate. The Microsoft Project is considered the best planning tool. It creates project plans and schedules and manages various resources.
There are features in Microsoft projects that ensure successful execution and planning. However, no free features of tools like Microsoft Project are available, which you can check.
In case you don’t like this planning tool, you can also use alternative planning tools. Planning helps businesses to keep track of their progress and to plan for the future of business.
- Select A Secure And Stable Web Host:
A host is a company that provides support, technology, and servers that are essential for the visibility of your small business website on the web.
Therefore you will require a web host, and it entirely depends on your budget to choose a web host. Every month a web host costs you between $2-$100+; that depends on the support and the technology you choose.
Different types of web hosts are:
- Shared server
- Dedicated server
- Virtual private server
A shared web host is cheap, but you must share the server with another business website.
If you have a substantial budget, you can go for the utterly private server that will be used only on your website but is expensive. The great point of this host is that no one will slow you down because there is no competition here with other business websites.
A few well-known web hosting services are:
- WPEngine
- Bluehost
- Dream Host
- SiteGround
- A2 Hosting
Before buying any hosting web service, make sure that they have chat and mobile support so that you can get help instantly and quickly in case of any problem because email support usually takes longer to respond.
Remember Website host is also called the website hosting provider.
- Display Business Description Prominently:
Displaying a clear description on a website helps people to know what your business is without confusing them at all. Adding the homepage banners and the introductory text blurb will surely help showcase what you do and who you are.
Ensure that your website’s “About Us” page is easily accessible so interested individuals can visit the page to know more about you.
Business Description is your introduction; the more precise and prominent your description is, the more people will know about you.
- Implement An Effective Content Management System:
The content management system manages and creates digital content and is an application or a software program.
You don’t need to be a professional in technical knowledge to use a CMS and thus can easily manage your website. It has various functions, such as plugins, media libraries, web-based publishing, and content format management.
The following are the most shared content management systems (CMS).
- Drupal
- WordPress
- Squarespace
- Joomla!
- Wix
Every system has strengths and weaknesses; therefore, before selecting the final content management software, check its ups and downs, including extensibility, user-friendliness, and budget.
- Select A Related e-Commerce Platform:
E-commerce platforms enhance your profits; therefore, if you are making a website for selling products or thinking of doing it in the future, select the best e-commerce platform for yourself.
Here is the list of the most popular e-commerce platforms for small businesses:
- Shopify
- WooCommerce
- GoDaddy Online Store
- Wix
You may be considering it handy, but it is not like that. When choosing an e-commerce platform, consider the following points.
- Seo friendliness
- Customer Service
- Pricing and payment
- Scalability
- Mobile-friendliness
- Integrations
- Security
- Engaging Website UI And UX Design Is Also A Vital Factor:
Visual language grabs the attention of everyone; therefore, keeping the UI and UX design into consideration is an important step.
Use mind-blowing graphics that are also optimized so that they load rapidly. Also, use easily readable fonts.
Additionally, including the CTA ( call to action) and creating a navigation system will increase the customer’s interest in your website for your business.
Adding the popular and more demanding pages in your industry, such as home, about us, management team, sitemap, contact us, and any other pages will help the visitors understand you and the business you aim for and your progress in detail.
The greater the UI of the website, the more visitors will convert into buyers resulting in profits.
Research in-depth about your competitors and observe how they used the UI and UX to make their websites top-class.
- Optimize Your Small Business Website:
Optimizing a website is best practice because it makes it very simple for people to find your website, and google ranks those websites that make it easy for visitors.
Your website content will show more on the search engine if your new business website has a well-managed SEO.
You can use some highly effective strategies to make your small business website SEO optimized
- Research and implementation of keywords
- Making the website mobile friendly
- Fast loading speed
- Better website code
- Get SSL certificate
- Make your website fully secure
- Having a bundle of positive reviews on social media platforms
Linking different pages of websites and linking other social media platforms with websites also enhances the optimization of websites. SEO is something you can’t ignore; using it correctly will show you great success and the rise of your business.
- Frequently Generate And Publish Top Quality Content:
Making a website is not enough; regularly updating and adding new content is necessary. Frequently add high-quality, relevant blog posts or articles and external and internal links. This will help you develop customer and visitor trust in your brand more quickly and easily.
Content quality is also an essential aspect of improving the SEO; therefore, the more high quality the content you add, the more chances your ranking on the search engines will be.
- Use Analytics:
Once you correctly follow all the steps, it is time to use analytics to check your website’s progress and success.
While using the analytics, you can track many elements such as:
- Daily, weekly, and monthly site visitors
- Errors in crawl
- Number of visitors on every page of your website
- The average time that visitors spend on your site
- Rate of bounce rate
- Analyze broken links
- Site speed
Using analytics and then with the help of obtained information, it is sometimes tricky and time-consuming for some business owners to take steps further to improve small websites; therefore, external support is sometimes taken for this cause.
- Do Proper Strategic Planning And Market It On Social Media
The final step is to plan your website and business future properly to have a completely accurate roadmap. Do plan to update your website content and make sure not to leave the website after creating it.
Did you know you can market your website by being active on various social media platforms? Once you have created the site and added the content, regularly share your website link and content on social media platforms so that more relevant people visit your website.
The Final Word:
The best method to build a website for a small business is to follow intelligent and updated steps. In this article, we explained the small business website tips along with the 11 Key Steps To Build A Great Small Business Website.
After reading this write-up, you now understand how to build a small business website, so follow these steps and take your company on the high road to success. If you have questions, you can ask us in the comment section.
Meta Title:
11 Key Steps to Build a Great Small Business Website
Meta Description:
Looking for ways to build a business website? Learn key steps to build a great small business website that would act as a roadmap for your company’s success.
